Retail

Attract and retain customers, streamline operations and increase margins...

In an industry that always struggles to maintain margins, retail is challenged even further in today's tough economic environment. They compete for fewer buyers and need to ensure that their operations are as efficient as can be. At the same time, the nature of retail has changed as stores give way to a hybrid of stores, websites and the myriad of new sales channels presented through partner websites, new payment systems and related advertising opportunities. While this new way of business presents opportunities, these opportunities come with challenges as companies need to understand, analyze and act on all of the relevant data in order to make the right decisions. This data is complex, typically made up of structured, semi-structured and unstructured data, is massive and typically comes from many data sources. Retail companies need to be able to access, integrate, and analyze this information so they can increase operational efficiency, better compete and capture customers and optimize their sales channels to compete more effectively.

Retail is always looking to maximize efficiency throughout their supply chain as well as attract new buyers. They are constantly exploring price optimization, inventory allocation, intelligent merchandising, and automating store-level replenishment. They are likely implementing electronic product code/radio frequency identification (EPC/RFID) and/or global data synchronization (GDS) as well as strengthening trading partnerships and marketing campaigns.

The following Solution Brief highlights the use of Datameer in Retail:

Retail Solution Brief
To gain competitive advantage and increase sales, this major retail chain is using Datameer to analyze competitors online pricing, make rapid pricing decisions and test pricing hypothesis. Datameer also enables geographic data visualization for rapid decision making. Read more »